Who we are.


Freeform is a Customer Experience research and strategy firm. 

Our goal is to help companies create great experiences for their customers.  It’s what gives us the warm and fuzzies – knowing we’re making a positive impact on people’s lives.

We’ve learned over the years that almost every business problem is really a customer problem.  Ergo, by solving the customer experience problem we solve the business problem. 


We are action oriented
We don’t navel gaze, but prefer to rapidly deploy into projects

We are energetic
We bring fresh thinking and new perspectives to all that we do

We are directional
Because we are strategists that do research, our focus is on the end goals and giving direction

We are dynamic
We don’t start with a pre-determined approach or solution, we are freeform by nature